Evolutionary Innovation
Rahn Design Research: Where Innovation Meets Market
"The ability to define product value and customer (user) benefits through contextual workflow analysis and then drive toward new product innovations is a new design research tool. Not only can one assess the performance impact an existing widget would have on crucial metrics, but open the window to redefine the operational paradigm and innovate usability methods that are truly intuitive. Corporations and strategic consulting firms like HP and IDEO have successfully innovated new products like HP's "Photosmart Express" and Intercell's transcutaneous immunization delivery method, leveraging this process to build value/benefit product-line strategies that define markets and leaves the competition wondering."
- Henry J. Rahn 2007 while @ Masimo Corporation
INNOVATION -- the empathic understanding that people across cultures are in a constant state of evolutionary change and require their perceptual and intellectual worlds to reflect this truth.
People thrive on, identify with and are driven by the need to be associated with products and systems that improve their work and personal lives. Rahn Design Research has developed multiple integrative methodologies that explore and reveal value to the customer, help direct product strategies and provide unique usability insights needed to create improved methods for working and living life happily.
Henry Rahn is an innovation strategist and research consultant focused on delivering exciting, realistic and tangible outcomes that people like. His empathic research methodology observes, records and listens to people in workplaces throughout the world. His workflow research is the foundation on which ValuMetrix, the process of excellence consulting service for J&J's Ortho-Clinical Diagnostics, is built. His translations are recognized world-wide and awarded the Hannover Fair If Gold and IDSA's Design of the Decade.
Today, Henry provides strategic consulting services that underscore the important value-added concepts to today's Evolutionary Innovations and teaching advanced design research and strategy at the renowned University of Cincinnati's College of Design, Art, Architecture and Planning.
University of Cincinnati
Henry has taught his advanced strategy and research methodologies to seniors at the University of Cincinnati's prestigious Design, Art, Architecture and Planning College.